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“Guidelines about the CI and Color System Regulations for maintaining LS group’s Identity”
- Development from a Device-centered Business Structure into a company that offers Total Solution
The arrow represents the strong desire of the LS Group  for the future and its unlimited competency as a creator  of a new paradigm. Also, it symbolizes the LS vision of  ‘world’s leading solutions company’.
The soft curve of the rounded Gothic font represents the determination of LS to do its best to ‘implement the highest customer satisfaction’.